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Crazy Jack sponsors Stir-up Sunday: a very Victorian Christmas

2016-11-14

Working closely with Great British Chefs, Crazy Jack are providing consumers with everything they need to make the most of Stir-up Sunday:
  1. The history of this iconic British tradition
  2. How the different customs result in a very tasty pudding come Christmas Day
  3. Three great recipes for them to try from some of Britain's finest chefs
The activity launches on Monday 14th November, leading up to Stir-up Sunday on Sunday 20th November. The feature page http://content.greatbritishchefs.com/features/stir-up-sunday-traditions launches alongside three great recipes: a Panforte, a Christmas Steamed Sponge Pudding and a Mincemeat Sponge Pudding. The campaign will include 2 features in the Great British Chefs email newsletter, being sent out to 270,000 consumers and advertising appearing on the feature page, recipe pages and home page of Great British Chefs. Social media posts across Facebook and Twitter will generate 675,000 impressions to the Great British Chefs audience. We're looking forward to engaging with consumers on Stir-up Sunday and providing them with all the knowledge and ingredients, to make fantastic Christmas Day treats.

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